The favorite providers of the Swiss cantons 2022
Swisscom, Sunrise or Wingo? Which cell phone subscription provider do you think is the most popular in your canton? Now you can find out with the help of our interactive provider map. As cell phone subscription experts, we know exactly what the Swiss want.
In principle, the Swiss market leaders Swisscom, Salt and Sunrise are also at the top of the popularity list in the individual cantons. Nevertheless, there are differences now and then. Especially with regard to the smaller providers, such as Quickline and UPC. Try to find these exceptions in our map! Simply hover your mouse over the desired canton and all important numbers will be displayed.
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Table of contents
- Zurich
- Bern
- Lucerne
- Uri
- Schwyz
- Obwald
- Nidwald
- Glarus
- Zug
- Fribourg
- Solothurn
- Basel-City
- Basel-Country
- Sheepfold
- Appenzell-Ausserrhoden
- Appenzell Inner Rhodes
- St.Gallen
- Grisons
- Aargau
- Thurgau
- Ticino
- Vaud
- Valais
- Neuchâtel
- Geneva
- Jurassic
Zurich
General
Zurich, Switzerland’s most populous canton, has clear preferences: around 38.3 % of Zurich residents prefer Swisscom, the Swiss market leader, as their cell phone subscription provider. It is followed by Sunrise with 20.9 % and Salt in third place with 17.1 % in the popularity ranking of Zurich residents. Quickline is at the bottom of the list in the canton with just 0.8%. The providers M-Budget and init7 appear to be similarly unpopular – both are at 1%.
The small suppliers
It is clear that small providers of cell phone subscriptions are not particularly popular in Zurich. yallo and Wingo are only high on the preference list with 5.1% and 6.3% respectively.
Bern
General
The market leaders are also at the top of the provider popularity list in the canton of Berne: Swisscom is the clear favorite of the Bernese at around 46.3%, Salt and Sunrise at 13.9% each. At the very bottom of the list for the Bernese is init7 with 0.4 % and then M-Budget with 1.5 %.
The small suppliers
The cheaper price category is less popular among Bernese, but still represented. At 6.2%, Quickline is the most popular cell phone subscription provider, while 7.6% prefer Wingo and 4.1% yallo.
Lucerne
General
The market leaders throughout Switzerland also occupied the top 3 in the canton of Lucerne: Swisscom is most popular with around 45.7 % of Lucerne residents, Sunrise with 16.7 % and Salt with 11.1 %. Too low on the popularity list are again init7, which could only convince 0.4 % of Lucerne residents, and M-Budget with 1.4 %.
The small suppliers
However, the market leaders do not have a large lead. Right after Salt comes Swisscom’s subsidiary Wingo, which is the most popular among around 9% of Lucerne residents. UPC is the most popular with around 7.4%, followed by yallo with 4.9% and Quickline with 3.3%.
Uri
General
Swiss market leader Swisscom is at the top of the popularity list with 45.6% in the canton of Uri. It is followed by Sunrise with 13.7 % and UPC with 13.7 %. UPC thus knocks the larger provider Salt out of the top 3. The least popular providers in this canton are init7 with 0.4 % and Quickline with 0.7 %.
The small suppliers
Salt only makes it to fourth place in the popularity list in the canton of Uri: The provider is preferred by 11.2% of residents. It is closely followed by Wingo with 9.1%. M-Budget, which is preferred by only around 1.8 %, does less well among the smaller providers. A little more popular – at 3.9% – is yallo.
Schwyz
General
In the canton of Schwyz, the Swiss market leaders are the most popular. Swisscom is preferred by 43.1 % of the Schwyz population as a cell phone subscription provider. Sunrise is preferred by 15.7 % and Salt by 12.4 %. Not very popular are init7 with 0.7 % and M-Budget with 1.7 %.
The small suppliers
The nationwide market leaders have only a small lead over the small mobile subscription providers in the canton of Schwyz. UPC is the preferred provider in 10.4% of the canton and Wingo in turn in 8.5%. Further down the list, at 3.1% and 4.7% respectively, are Quickline and yallo.
Obwalden
General
In the canton of Obwalden, the top 3 of the most popular cell phone subscription providers does not consist of the three best-known Swiss market leaders. Although Swisscom is the preference of 47.7 % of the Obwalden population, followed by Sunrise at 14.8 %, third place goes not to Salt but to Wingo. Around 12.1 % prefer Wingo as their cell phone subscription provider while only 9.8 % prefer Salt. At the bottom of the popularity list is init7 with 0.3%.
The small suppliers
In Obwalden, around 6.5% prefer UPC as their cell phone subscription provider and 4.3% yallo. M-Budget and Quickline are equally popular among the smaller providers, with 2.3% each.
Nidwalden
General
In the canton of Nidwalden, the top 3 looks different than in most other cantons. While market leader Swisscom is, as usual, the most popular among most Nidwalden residents – 41.8% – second place is taken by a small provider: Quickline is the first choice for around 15.4 % of Nidwalden residents when it comes to cell phone subscriptions. Sunrise follows with 12.5 %. In last place is init7 with 0.5 %.
The small suppliers
Salt and Wingo are equally popular in Nidwalden with 10.2% each. Less popular in the canton are yallo with 4.4 % and M-Budget with 1.3 %.
Glarus
General
In the canton of Glarus, there is no top 3, but rather a top 4. Swisscom is once again the most popular and is the first choice for 46.2% of residents when buying a cell phone subscription. Swisscom is followed by Sunrise with 17.5%. Third place is shared: Salt and UPC are preferred providers by 11.7 % each. The last place is also shared: init7 and Quickline are each preferred by 0.2%.
The small suppliers
Around 6.3% of the canton prefers to buy their cell phone subscription from Wingo, 5.1% again from yallo. The cell phone subscription nei M-Budget is less popular: only 1% in Glarus want to buy a subscription from this provider.
Zug
General
The top 3 in the canton of Zug is not surprising: Swisscom leads and is the most popular provider with around 45.3% of Zug residents, Sunrise with 16.7% and Salt with 13.6%. Since these three are the market leaders, this is hardly surprising. The last place in the popularity ranking goes to init7 with 0.8 %.
The small suppliers
Surprisingly popular among the smaller providers in Zug is Quickline: Around 9.1 % of the canton prefers to buy their cell phone subscription from Quickline. Wingo is not far behind with 5.9%. yallo follows with 4%, UPC with 3.1% and M-Budget brings up the rear with 1.4%.
Freiburg
General
In the canton of Fribourg, the Swiss market leader Swisscom is clearly in the lead in the popularity race with 52.4%. Salt, on the other hand, is preferred by 15.6% of Fribourg residents as a cell phone subscription provider, and Sunrise by 12.8%. With only 0.1%, init7 comes in last place.
The small suppliers
Wingo takes the lead among the small providers: around 8.5 % of Fribourg residents prefer to buy their cell phone subscription from the provider. It is followed by yallo and UPC with 4.5 % each and M-Budget with 1.4 %.
Solothurn
General
The Swiss market leaders also make up the top 3 most popular cell phone subscription providers in the canton of Solothurn: 39.1 % prefer Swisscom, 21.4 % Sunrise and 14.2 % Salt. In last place is init7 with 0.3 %.
The small suppliers
The smaller providers are also relatively popular in Solothurn. For around 9.4%, Quickline is still the first choice when it comes to buying a cell phone subscription. 6.1% go to Wingo, 5.2% to yallo and around 3.2% to UPC. Only 1% prefer M-Budget as their provider.
Basel City
General
In Basel-City, most people – around 36.4% – prefer a cell phone subscription with Swisscom. However, 24.3% buy the subscription from Sunrise, and another 19.8% prefer Salt. Only 0.6 % would go to init7 for the cell phone subscription.
The small suppliers
Among the smaller providers, UPC enjoys the greatest popularity: around 7 % of the canton wants to buy the subscription here. In contrast, 4.8 % each prefer Wingo and yallo. 1.2 % prefer to turn to M-Budget and Quickline for the cell phone subscription.
Basel-Landschaft
General
The popularity list for Basel-Landschaft is not surprising: The Swiss market leaders are also at the top here. 41.4% prefer Swisscom as their cell phone subscription provider, 22.6% Sunrise and 12.3% Salt. Only 0.7%, on the other hand, prefer init7.
The small suppliers
The smaller providers are much less popular. 6.5% of the canton indicate Wingo as their preference and 5.5% each UPC and yallo. 4.5% prefer to subscribe to Quickline and 1.3% to M-Budget.
Schaffhausen
General
In the canton of Schaffhausen, the Swiss market leaders are also right at the top of the popularity list. 44.2% of Schauffhausers prefer Swisscom as their cell phone subscription provider, 23.3% Sunrise and 16% Salt. On the other hand, init7 or Quickline are very rarely sought out – these are preferred by 0.5 % and 0.4 % respectively.
The small suppliers
The small cell phone subscription providers are the first choice of only a small percentage of residents in Schaffhausen. Thus, 5.9% each prefer Wingo and yallo, 2.6% UPC and only 1.3% M-Budget.
Appenzell Outer Rhodes
General
Appenzell Ausserrhoden knows its preferences: around 43.6% of the canton prefers to buy a cell phone subscription from Swisscom, 20.2% from Sunrise and 13.5% from Salt. In contrast, only 0.5 % each go to init7 or Quickline for a cell phone subscription.
The small suppliers
The popularity of the small providers is relatively evenly distributed in the canton of Appenzell Ausserrhoden. 7.3% each of the canton prefers a cell phone subscription from Wingo and UPC, while 6% prefer one from yallo. M-Budget brings up the rear here with 1.1%.
Appenzell Inner Rhodes
General
Appenzell Innerrhoden has a clear preference when it comes to cell phone subscription providers. Around 48.8% of the canton prefers Swisscom as a provider. 17.4 %, on the other hand, prefer to go to Sunrise and 11.6 % to Salt for a cell phone subscription. Particularly few – 0.8 % – prefer to go to init7 and Quickline.
The small suppliers
The most popular small provider in Appenzell Innerrhoden is UPC with 7.4%. Around 5.8 % of the canton prefers a cell phone subscription from Wingo and yallo respectively, with only 1.7 % preferring to use an M-Budget cell phone subscription.
St. Gallen
General
In the canton of St.Gallen, the Swiss market leaders among the telecom providers are also at the top of the popularity list. For around 40% of St. Gallen residents, the Swisscom subscription is the most popular, while 21.8% prefer a Sunrise and 14.6% a Salt subscription. Only 0.6% prefer to turn to init7 and Quickline respectively for a cell phone subscription.
The small suppliers
6.5% of St. Gallen residents each prefer Wingo and yallo for a cell phone subscription, while 7.9% prefer UPC. Only 1.6% prefer M-Budget.
Grisons
General
Graubünden knows its preferences: around 47.5% of the canton prefers to buy its cell phone subscription from Swisscom, around 17.3% from Sunrise and 13.9% from Salt. The providers init7 and Quickline are significantly less popular: They are preferred by only 0.3 % and 1 %, respectively.
The small suppliers
Wingo, UPC and yallo are all equally popular with the people of Graubünden: 6.2 % each prefer to buy their cell phone subscription from the respective provider. Only M-Budget stands out here: Only 1.2 % of the canton prefers to go to this provider.
Aargau
General
In Aargau, the Swiss market leaders do not make the top 3 of the popularity list for once. Although Swisscom is still the favorite with 40.6% of the canton and Sunrise with 22.2%, the third place is surprising: UPC is the first choice with around 12.1% and thus overtakes Salt, which is the preferred cell phone subscription provider with 9.9%. In contrast, init7 is the first choice for only 0.4%.
The small suppliers
Wingo and yallo are the first choice of 5.4% of people in Aargau when buying a cell phone subscription. For 2.9%, it is Quickline. Only 1.1% prefer M-Budget.
Thurgau
General
In the canton of Thurgau, the Swiss market leaders make up the top 3 in the popularity list: Around 43.2 % of Thurgau residents prefer to take out their cell phone subscription with Swisscom, 23.6 % with Sunrise and 12.8 % with Salt. Below on the list is init7 with 0.5 %.
The small suppliers
The popularity of small providers in Thurgau is distributed as follows: 5.7% each prefer Wingo, UPC and yallo as their cell phone subscription provider. Only 1.4 % each prefer M-Budget and Quickline.
Ticino
General
The Swiss market leaders are also the most popular in the canton of Ticino. Thus, 49.6% of Ticino residents prefer the cell phone subscription from Swisscom, 22.1% from Sunrise and 12.1% from Salt. At the bottom of the list are Quickline with 0.2 % and init7 with 0.1 %.
The small suppliers
There are clear differences in popularity among the small providers in the canton of Ticino. Around 8.1% of Ticino residents prefer to buy their subscriptions from UPC, 4.2% from yallo and just 1.3% from M-Budget.
Vaud
General
For 44.4% in the canton of Vaud, Swisscom is the top cell phone subscription provider. Around 24.3%, on the other hand, prefer Salt and another 16.3% Sunrise. The last places in the popularity ranking are just as clearly distributed: Only 0.1% prefer init7 as a provider, while 0.2% prefer Quickline.
The small suppliers
The popularity among the smaller providers is relatively evenly distributed in Vaud: 4.8% each prefer Wingo and UPC and 4% yallo. Only 1% prefer to go to M-Budget for the cell phone subscription.
Wallis
General
Wallis has very clear preferences when it comes to cell phone subscription providers: around 51.7% prefer Swisscom. However, 18.6% prefer to buy their subscription from Salt and 12.6% from Sunrise. In contrast, init7 is the first choice for only 0.1% and Quickline for 0.6%.
The small suppliers
The small providers do not seem to be very popular among the Valaisans. Only 8.4% prefer Wingo, 4.4% yallo and 1.7% each yallo and UPC.
Neuchâtel
General
In the canton of Neuchâtel, the top 3 of the most popular telecom providers looks a little different from the average: Swisscom is the clear favorite with 46.4%, Salt with 16.9%, but with 13.8% each, Sunrise and UPC are in first place. This means that a smaller provider sneaks into the top spot. With 0%, init7 is clearly in the lowest position.
The small suppliers
The small providers are not particularly popular among Neuchâtel residents. Only 3.8% each prefer Wingo and yallo as cell phone subscription providers. The figure for M-Budget is just 1.2% and for Quickline 0.1%.
Geneva
General
The clear favorite in Geneva is Swisscom: Around 45.3% of the canton prefers the provider’s subscriptions. However, 24.3% of Geneva residents prefer to buy their subscriptions from Salt, and 20.3% from Sunrise. At the bottom of the list are Quickline with just 0.1% and init7 with 0.2%.
The small suppliers
Only very few Geneva residents prefer the small providers to the market leaders. 3.3% each name UPC and yallo as their favorite, 2.2% Wingo and 0.7% M-Budget.
Jura
General
Jura has a very clear favorite: 57.1% prefer Swisscom as their cell phone subscription provider. However, 13.8% prefer to buy their subscription from Salt and 10.6% from Sunrise. Bringing up the rear are init7 with 0.1% and Quickline with 0.3%.
The small suppliers
Around 6.2% of the canton prefers Wingo, 7.6% UPC and only 2.8% yallo. Less popular with me is 1.5% M-Budget.
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