WhatsApp Business – What the offshoot app can do

15 July 2022

WhatsApp offers small businesses the offshoot app WhatsApp Business. The user interface is more or less the same, but offers entrepreneurs some additional features. The app is designed to help contact customers more easily and thus bring products and services closer to them. The app is free to download. If you’re looking for general info and tips on WhatsApp, you’ll find everything you need to know in our ultimate WhatsApp guide.

Extra features for entrepreneurs on WhatsApp Business

Company profile

As a business, you can create a profile on WhatsApp Business including all the necessary information for your customer. For example, add address, short description of the offer, email address and website link. The business profile is then verified by WhatsApp, which creates more trust among customers.

WhatsApp Shopping

Companies can easily make their product catalog available to customers via a shopping button and thus increase their reach. Learn more in our guide to WhatsApp shopping.

Link to WhatsApp chat

Through WhatsApp Business, a business can create a short link that takes customers directly to the chat from any platform. That means they don’t even have to save your number to do it.

Automatic messages

A company can set up automatic messages. For example, you can create an out-of-office or welcome message that is sent immediately when someone contacts your company.

Labels to mark chats

Labels can be used to mark and better organize chats.

WhatsApp & WhatsApp Business on one device

You can have both regular WhatsApp and WhatsApp Business installed on the same smartphone. This also means that you can use two mobile numbers on the same phone.

Customer service via WhatsApp

More and more companies are also using WhatsApp for customer service. However, using the chat app to connect with customers has both advantages and disadvantages.

Advantages and disadvantages of WhatsApp business

Advantages for customers

• Fast & Convenient

A WhatsApp message is quickly composed and takes less time than a phone call.

The WhatsApp shopping button also makes it easier to place orders.

• Flexible

Sending the messages is also possible outside the opening hours. The customer is thus more flexible.

• Simpler

Image, audio and video files as well as links can be sent conveniently. This enables smooth communication.

WhatsApp business advantages and disadvantages for companies

These advantages and disadvantages arise for companies:

Advantages for entrepreneursDisadvantages for entrepreneurs
+ Reduced processing time per message, through quick reply function for example.+ Sale via shopping button in chat+ Customer loyalty is greater because communication via WhatsApp intensifies the customer relationship.+ The reach is increasing, as around 84% of Swiss people already use WhatsApp.– WhatsApp is known to not offer enough data protection, and this also applies to companies.- Communication via WhatsApp leads to a mixing of private and business conversations.

The perfect cell phone and Internet subscriptions for business customers

In addition to our subscription service for consumers, we also offer an all-inclusive package for business customers, who can benefit from extra low prices. On our cell phone and Internet subscription page for businesses, you can find out everything about our comprehensive service. We’ll take care of everything from analyzing your needs, to bidding and negotiating contracts, to finalizing and integrating your new plans. And of course, we are always available if you have any questions or if there are any problems. For Kernstuder AG, for example, we saved 50% of the costs and provided a fast accounting.

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